The Craft of Technology

We conduct due diligence assessments of the products and operating practices of software developers. Applying our broad experience of the complete software life-cycle, we advise financial investors and acquiring businesses seeking to value software IP ahead of an investment decision.

We help growing businesses set up and manage effective product management policies and processes. Our goal is to improve the return on investment in R&D by ensuring that development is continuously aligned with identified market needs and matched to capacity.

We develop product marketing strategies and stories that link sustainable brand values to product benefits. We help businesses clarify their target audiences and we craft messaging and collateral that engages potential buyers and connects their needs and desires.